22ND - 23RD FEBRUARY 2025
WHO TO EXPECT AT THE EVENT
WATCH LAST YEARS HIGHLIGHTS
KEY STATISTICS
TOP
DESTINATIONS
SPENDING
TRENDS
130 million Muslim travelers in 2018, expected to reach 230 million by 2026
45%
FEMALE TRAVELLERS
10%
OF GLOBAL TOURISM BY 2026
Seeking destinations and services tailored to their needs.
60%
YOUNG DEMOGRAPHIC
MUSLIM
MARKET VALUE
Muslim travellers under 30, seeking tech-savvy, culturally immersive experiences.
$220 billion in 2020, projected to reach $300 billion by 2026.
Muslim travelers spend $1,200 daily on average, compared to the global average of $700.
Include Malaysia, Turkey, and UAE for their Muslim-friendly facilities.